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Expert Systems for Scanner Data Environments

paperbackEngels9789401057462 6-10-2012

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. Meer

120,99

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Segmentation in Social Marketing

gebondenEngels9789811018336 28-10-2016

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. Meer

168,99

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Xinxun Wu

Development Report on China’s New Media

paperbackEngels9789811099403 25-7-2018

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. Meer

156,99

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

paperbackEngels9789811338861 30-1-2019

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer

60,99

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Samyak Ramteke

The Complete Guide to Copywriting

PaperbackEngels9798886679038 25-4-2022

11,13

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Postcolonial Marketing Communication

gebondenEngels9789819702848 21-4-2024

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer

192,99

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Digital Marketing Technologies

paperbackEngels9789819706068 20-4-2024

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. Meer

114,14

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Scot R (Medill-northwestern Univ, Usa) Wheeler

Architecting Experience: A Marketing Science And Digital Analytics Handbook

GebondenEngels9789814678414 19-2-2016

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Meer

95,20

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Vicky Katsoni

Cultural Tourism in a Digital Era

gebondenEngels9783319158587 14-4-2015

This book covers the entire spectrum of cultural and digital tourism and presents the latest findings, examples and cases, highlighting innovations for the tourism industry from both an academic and a practical point of view. Meer

180,99

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Maximilian Stieler

Creating Marketing Magic and Innovative Future Marketing Trends

paperbackEngels9783319833279 9-9-2018

This volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida, entitled Creating Marketing Magic and Innovative Future Marketing Trends. Meer

360,99

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Christiane Prange

Market Entry in China

gebondenEngels9783319291383 24-5-2016

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Meer

84,99

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Werbung des Facheinzelhandels

paperbackDuits9783409136457 1-1-1991

57,06

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Customer Knowledge Management

paperbackEngels9783319381404 23-8-2016

Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Meer

60,99

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Hans-Christian Riekhof

E-Branding-Strategien

paperbackDuits9783409189934 11-12-2001

Orientierung im Internet bieten Marken, zu denen der Verbraucher ein Vertrauensverhältnis aufgebaut hat. Daher ist es für alle Unternehmen, die im Internet agieren, wichtig, für ihre E-Commerce-Strategien eine klare E-Brand-Strategie zu entwickeln. Meer

62,67

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Ludwig Berekoven

Marktforschung

paperbackDuits9783409369855 1-1-1989

Die erste Auflage des vorliegenden Buches entstand 1977 aus dem Bedürfnis nach einem modemen Lehrbuch, das Studierenden und Wirtschaftspraktikern eine geschlossene, alle wesentliche Aspekte der Marktforschung umfassende Darstel lung bietet. Meer

79,49

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Digital Transformation for Fashion and Luxury Brands

gebondenEngels9783031355882 17-4-2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. Meer

213,16

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Digital Transformation for Fashion and Luxury Brands

paperbackEngels9783031355912 17-4-2025

213,16

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Market Entry into the USA

paperbackEngels9783319373270 22-10-2016

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. Meer

60,99

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Urban Kilian Wißmeier

Strategien im internationalen Marketing

paperbackDuits9783409134682 1-1-1992

Geleitwort Die Entwicklung der meisten Märkte ist seit vielen Jahren neben anderen Einfluß faktoren insbesonders durch eine zunehmende Internationalisierung bzw. Meer

62,67

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Leonidas C. Leonidou

Advances in Global Marketing

paperbackEngels9783319870687 24-8-2018

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. Meer

300,99

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