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Telling is not selling

Frank van Leer

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Yvo van Regteren Altena

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The Challenger Sale

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Reverse Psychology Marketing

paperbackEngels9781349353545 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

61,99

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The Changing Nature of Doing Business in Transition Economies

paperbackEngels9781349354382 13-9-2011

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. Meer

61,99

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Hellmut Schuette

The Global Competitiveness of the Asian Firm

paperbackEngels9781349234257 1-1-1994

Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. Meer

183,99

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W. Burgers

Marketing Revealed

paperbackEngels9781349358915 7-12-2007

This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. Meer

61,99

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Uché Okonkwo

Luxury Online

paperbackEngels9781349364176 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

74,19

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Multinational Corporate Evolution and Subsidiary Development

paperbackEngels9781349264698 13-7-1998

This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. Meer

122,99

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The Marking Enterprise

paperbackEngels9781349280223 12-10-2006

Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline. Meer

61,99

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Jonathan Goodman

The Obvious Choice

GebondenEngels9781400249138 27-2-2025

You don’t have to win the internet. Be the Obvious Choice instead. Meer

31,45

Verwachte levertijd ongeveer 8 werkdagen

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Gordon R. Foxall

Perspectives on Consumer Choice

paperbackEngels9781349699001 5-9-2018

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Meer

61,99

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Advertising in the Aging Society

paperbackEngels9781349592913 11-2-2020

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

61,99

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M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

61,99

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P. Kuchinka

Levels of Corporate Globalization

paperbackEngels9781349518487 1-1-2004

This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. Meer

122,99

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Leila Fataar

Culture–Led Brands – Drive Growth, Build Resilience and Cultivate Resonance

paperbackEngels9781398618992 3-3-2025

56,34

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M. Mariani

Tourism Management, Marketing, and Development

paperbackEngels9781349474714 4-9-2014

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time. Meer

122,99

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Brand Romance

paperbackEngels9781349474813 1-1-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

61,99

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. Dummies

Selling All–in–One For Dummies

paperbackEngels9781118065938 3-2-2012

Tried–and–true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business? Meer

32,82

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BF Schenck

Small Business Marketing Kit For Dummies, 3e

paperbackEngels9781118311837 31-8-2012

Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other. Meer

41,12

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Strategic Customer Management

PaperbackEngels9781107649224 28-3-2013

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Meer

64,42

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N Keller

Make It All About Them – Winning Sales Presentations

gebondenEngels9781118428375 29-1-2013

Debunks the myths of the traditional rules of presentations In today′s commodity–based marketplace it is harder than ever to differentiate even the most superlative services and products. Meer

27,28

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L. Gill

Capture the Mindshare and the Market Share Will Follow

gebondenEngels9781137278517 1-8-2013

Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Meer

43,69

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Aanbiedingen in Reclame en verkoop

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales