Small Business Marketing Kit For Dummies, 3e
Paperback Engels 2012 3e druk 9781118311837Samenvatting
Harness the power of marketing and watch your business grow
Having your own business isn′t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high–tech consulting firm, a law office or a home cleaning service, in today′s competitive environment, strategic marketing is essential.
If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low–cost, high–impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.
Using social media as a marketing tool
Communicating with customers
Financing a marketing campaign
The companion CD includes tools and templates to give you a jump–start on putting your new skills to work
If you′re looking to give your small business′ marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.
CD–ROM/DVD and other supplementary materials are not included as part of the e–book file, but are available for download after purchase.
Specificaties
Lezersrecensies
Inhoudsopgave
<p>Part I: Getting Your Marketing Bearings 7</p>
<p>Chapter 1: Framing the Marketing Process 9</p>
<p>Chapter 2: All about Customers 19</p>
<p>Chapter 3: Seeing Your Product through Your Customers′ Eyes 35</p>
<p>Chapter 4: Sizing Up Competitors and Staking Out Market Share 53</p>
<p>Chapter 5: Setting Your Goals, Objectives, Strategies, and Budgets 63</p>
<p>Part II: Laying the Foundation for Marketing Success 75</p>
<p>Chapter 6: Taking Stock of Your Business Image 77</p>
<p>Chapter 7: Forging Your Brand 91</p>
<p>Chapter 8: Creating Marketing Communications That Work 107</p>
<p>Chapter 9: Hiring Help When You Need It 125</p>
<p>Part III: Marketing in a Screen–Connected World 139</p>
<p>Chapter 10: Establishing an Online Presence 141</p>
<p>Chapter 11: Getting Interactive with Social Media 159</p>
<p>Chapter 12: Packaging Your Message for Blogs and Other Online Channels 179</p>
<p>Part IV: Getting the Word Out with Ads, Mailers, Promotions, and Publicity 193</p>
<p>Chapter 13: Creating and Placing Print and Outdoor Ads 195</p>
<p>Chapter 14: Broadcasting Your Message on Radio, TV, and Online 213</p>
<p>Chapter 15: Snail–Mailing and E–Mailing Your Customers Directly 227</p>
<p>Chapter 16: Brochures, Promotions, Trade Shows, and More 245</p>
<p>Chapter 17: Public Relations and Publicity 265</p>
<p>Part V: Winning and Keeping Customers 281</p>
<p>Chapter 18: Making Impressions through Networking and Presentations 283</p>
<p>Chapter 19: Making the Sale 295</p>
<p>Chapter 20: Enhancing Customer Service and Developing Loyalty 307</p>
<p>Part VI: The Part of Tens 323</p>
<p>Chapter 21: Ten Questions to Answer before Choosing a Business Name 325</p>
<p>Chapter 22: Ten Ways to Attract People to Your Business Online 329</p>
<p>Chapter 23: Ten Steps to a Great Marketing Plan 335</p>
<p>Appendix: About the CD 341</p>
<p>Index 349</p>
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