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gebondenEngels9781118345566 16-11-2012
Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering.  Meer
35,59
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
80,29
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gebondenEngels9781119700883 22-10-2020
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77,12
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paperbackEngels9781118551554 12-7-2013
Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels.  Meer
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PaperbackEngels9781292227191 15-7-2019
“This textbook really helps students to understand that marketing is complex and requires a mix of science and art. The combination of case studies and theory provides an excellent basis for out-of-class reading and in class discussion.  Meer
93,34
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paperbackEngels9781292262192 28-2-2019
For courses in introductory advertising. This package includes MyLab.   Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers.  Meer
118,54
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paperbackEngels9781349334001 16-4-2013
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.  Meer
61,99
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paperbackEngels9781349103546 1-1-1990
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.  Meer
61,99
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paperbackEngels9781349145669 1-1-1998
Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress.  Meer
122,99
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paperbackEngels9781349146048 1-1-1998
Confronting the wide range of factors that management face in relation to global changes, this volume focuses on the implication of these changes for organizations.  Meer
122,99
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paperbackEngels9781349359752 10-12-2009
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.  Meer
122,99
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paperbackEngels9781349387670 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
147,39
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GebondenEngels9781399801379 24-3-2022
A ground-breaking sales system scientifically proven to increase your performance.  Meer
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paperbackEngels9781349523573 23-11-2004
Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice.  Meer
122,99
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168,81
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paperbackEngels9781412973823 5-10-2011
The first reference resource to bring both sports management and sports marketing all together in one place.  Meer
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PaperbackEngels9781292042220 1-11-2013
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
88,54
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paperbackEngels9781349352432 27-8-2016
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images.  Meer
61,99
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