D. Jackson,
R. Jankovich,
E. Sheinkop
Hit Brands
How Music Builds Value for the World's Smartest Brands
Gebonden Engels 2013 9781137271471
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.
Specificaties
ISBN13:9781137271471
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK
Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing
Lezersrecensies
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Inhoudsopgave
Foreword History of Music and Brand Relationship Brands at the New Majors Introduction to 3 Strategic Models Music as Identity: Case Studies and Interviews Music as Engagement: Case Studies and Interviews Music as Revenue: Case Studies and Interviews Multimodal Strategies: Best Practice for Brands and Music Flipping the Equation: Brand Strategies for Music Mapping the Future
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