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Rajagopal

Transgenerational Marketing

gebondenEngels9783030339258 3-12-2019

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Meer

184,87

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Sean Ennis

Sports Marketing

paperbackEngels9783030537395 15-11-2020

Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Meer

85,85

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S. Umit Kucuk

Consumer Voice

gebondenEngels9783030539825 2-9-2020

This book proposes a new type of consumer called a voicing consumer, or a voicesumer. This type of consumer is shaping our markets and marketing interactions with the advent of social networking sites in the digital markets. Meer

78,78

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The Fundamentals of Creative Advertising

PaperbackEngels9782940411566 19-9-2011

Provides an introduction to the key elements of creative advertising. This book takes you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds successful campaigns. Meer

40,59

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Włodzimierz Sroka

Perspectives on Consumer Behaviour

gebondenEngels9783030473792 27-6-2020

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. Meer

204,99

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Handbook of State Aid for Film

paperbackEngels9783030101008 25-12-2018

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Meer

240,99

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Anna Cabigiosu

Digitalization in the Luxury Fashion Industry

gebondenEngels9783030488093 14-7-2020

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer

156,58

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Anna Cabigiosu

Digitalization in the Luxury Fashion Industry

paperbackEngels9783030488123 14-7-2021

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Meer

156,58

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030124557 14-8-2020

This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Meer

240,99

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Green Marketing in Emerging Markets

paperbackEngels9783030740672 19-8-2022

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. Meer

213,16

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Marketing Communications and Brand Development in Emerging Markets Volume II

gebondenEngels9783030955809 25-5-2022

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer

199,01

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Marketing Communications and Brand Development in Emerging Markets Volume II

paperbackEngels9783030955830 25-5-2023

199,01

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

gebondenEngels9783031370960 3-1-2024

This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts. Meer

199,01

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Jagdish N. Sheth

Customer Centric Support Services in the Digital Age

paperbackEngels9783031370991 4-1-2025

199,01

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Kollaborative Wertschöpfung mit strategischen Kunden

paperbackDuits9783030912284 24-9-2022

Dieses Buch beschreibt, wie professionelles Strategisches Account Management zur gegenseitigen Wertschöpfung bei Kunden und Lieferanten sowie zur Sicherung einer stabilen Positionierung beitragen kann. Meer

51,46

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Higher Education Marketing in Africa

paperbackEngels9783030393816 21-5-2021

This book explores the key players, challenges and policies affecting higher education in Africa. It also explores the marketing strategies and the students’ selection process, providing theoretical and practical insights into education marketing in Africa. Meer

128,29

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Strategic Innovative Marketing and Tourism

paperbackEngels9783030361280 12-3-2021

396,99

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Andy Paul

Sell without Selling Out

PaperbackEngels9781989603574 22-2-2022

24,58

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Gabriel Steinhardt

Market-Value Pricing

paperbackEngels9783030107338 19-2-2019

This book highlights essential concepts, models, and processes that help those responsible for making pricing decisions – whether professionally or privately – to effectively engage in product pricing activities. Meer

72,99

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Nadzeya Kalbaska

Fashion Communication in the Digital Age

gebondenEngels9783030154356 4-6-2019

This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. Meer

180,99

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