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Pagina 148 van 3.823 resultaten
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paperbackEngels9783319201818 12-6-2015
This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319364919 24-9-2016
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319015941 9-12-2013
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319715551 23-4-2018
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people -  to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands.  Meer
108,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319724676 18-1-2018
This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319277851 10-5-2017
This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows.  Meer
216,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030955809 25-5-2022
Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage.  Meer
199,01
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030659226 13-2-2021
Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct.  Meer
78,78
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030661182 3-4-2021
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations.  Meer
85,85
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paperbackEngels9783031065835 28-5-2023
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022).  Meer
180,99
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gebondenEngels9783030703233 18-7-2021
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
199,01
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paperbackEngels9783030703264 19-7-2022
This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories.  Meer
199,01
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gebondenEngels9783031365881 23-8-2023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.  Meer
170,72
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gebondenDuits9783030918668 10-4-2022
Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann.  Meer
68,28
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gebondenEngels9783030852443 18-9-2021
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.  Meer
78,78
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gebondenEngels9783031098604 28-9-2022
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.  Meer
128,29
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gebondenEngels9783031111846 2-1-2023
This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation.  Meer
57,56
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gebondenEngels9783031516887 2-4-2024
There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences.  Meer
72,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031133992 29-9-2023
This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME.  Meer
128,29
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031290190 17-6-2023
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.  Meer
216,99
Verwachte levertijd ongeveer 9 werkdagen

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