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Advances in National Brand and Private Label Marketing

paperbackEngels9783319201818 12-6-2015

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. Meer

120,99

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Leroy Robinson, Jr.

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

paperbackEngels9783319364919 24-9-2016

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

240,99

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Data Analysis, Machine Learning and Knowledge Discovery

paperbackEngels9783319015941 9-12-2013

Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics. Meer

120,99

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Diana Derval

Designing Luxury Brands

gebondenEngels9783319715551 23-4-2018

This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Meer

108,99

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Fredrik Andrén-Sandberg

Commodities Pricing and the Bulk Trap

gebondenEngels9783319724676 18-1-2018

This book takes a fresh look at pricing, product differentiation and the need for decommoditisation in market sectors where products and services are standardised and interchangeable. Meer

60,99

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Digital Transformation in Journalism and News Media

gebondenEngels9783319277851 10-5-2017

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. Meer

216,99

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Marketing Communications and Brand Development in Emerging Markets Volume II

gebondenEngels9783030955809 25-5-2022

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boot business performance for competitive advantage. Meer

199,01

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Online Impulse Buying and Cognitive Dissonance

gebondenEngels9783030659226 13-2-2021

Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. Meer

78,78

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Emmanuel Mogaji

Brand Management

paperbackEngels9783030661182 3-4-2021

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Meer

85,85

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Advances in National Brand and Private Label Marketing

paperbackEngels9783031065835 28-5-2023

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). Meer

180,99

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The Art of Digital Marketing for Fashion and Luxury Brands

gebondenEngels9783030703233 18-7-2021

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. Meer

199,01

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The Art of Digital Marketing for Fashion and Luxury Brands

paperbackEngels9783030703264 19-7-2022

199,01

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Contemporary Trends in Marketing

gebondenEngels9783031365881 23-8-2023

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. Meer

170,72

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H2H-Marketing – von Menschen für Menschen

gebondenDuits9783030918668 10-4-2022

Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Handeln weiterentwickeln muss und wie das professionell gelingen kann. Meer

68,28

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Cody T. Havard

Rivalry and Group Behavior Among Consumers and Brands

gebondenEngels9783030852443 18-9-2021

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. Meer

78,78

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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

gebondenEngels9783031098604 28-9-2022

This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method investigation, it includes a knowledge inquiry of marketing knowledge and customer knowledge, a qualitative inquiry utilizing semi structured interviews and thematic data analysis, a quantitative analysis utilizing survey and structural equations modelling, and a case study that employs both narrative (storytelling) data analysis and an accountability audit with a techno marketing SME. Meer

128,29

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Reinventing Fashion Retailing

gebondenEngels9783031111846 2-1-2023

This book provides a comprehensive overview of digital trends, innovations, and strategies in fashion retailing. As consumers adopt new technologies and ways of shopping, fashion brands are constantly looking for ways to innovate and achieve digital transformation. Meer

57,56

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Racheal Louis Vincent

Marketing Case Studies in Emerging Markets

gebondenEngels9783031516887 2-4-2024

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. Meer

72,99

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Trevor A. Smith

Marketing Effectiveness and Accountability in SMEs

paperbackEngels9783031133992 29-9-2023

128,29

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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

gebondenEngels9783031290190 17-6-2023

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. Meer

216,99

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