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Pagina 141 van 3.823 resultaten

Kenneth A. Loparo

Executive Development Journeys

paperbackEngels9781349324569 3-6-2010

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations. Meer

64,64

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J. Darroch

Why Marketing to Women Doesn't Work

paperbackEngels9781349471027 24-1-2016

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

47,66

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Meta-Luxury

paperbackEngels9781349333011 27-8-2016

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,78

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G. Mazzalovo

Brand Aesthetics

paperbackEngels9781349340552 24-7-2012

Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Meer

142,43

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I. Chaston

Internet Marketing and Big Data Exploitation

paperbackEngels9781349504145 1-1-2015

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks. Meer

128,29

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The Changing Nature of Doing Business in Transition Economies

paperbackEngels9781349354382 13-9-2011

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. Meer

64,64

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D. Cook

Lived Experiences of Public Consumption

paperbackEngels9781349354849 1-1-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

64,64

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Creative Marketing

paperbackEngels9781349521081 10-11-2005

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Meer

128,29

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Uché Okonkwo

Luxury Online

paperbackEngels9781349364176 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

78,78

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E. Martin

Marketing Identities Through Language

paperbackEngels9781349526000 1-1-2006

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media. Meer

128,29

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M. Morley

The Global Corporate Brand Book

paperbackEngels9781349545513 14-5-2009

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term. Meer

57,56

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,58

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M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

64,64

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From Chinese Brand Culture to Global Brands

paperbackEngels9781349446636 1-1-2013

From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance. Meer

64,64

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J. Darroch

Why Marketing to Women Doesn't Work

paperbackEngels9781349471034 1-1-2014

This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Meer

33,52

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Philipp Klaus

Measuring Customer Experience

paperbackEngels9781349477340 1-1-2015

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Meer

64,64

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D Disney

The Ultimate LinkedIn Messaging Guide – How to Use Written, Audio, Video and InMail Message to Start More Conversations and Increase Sales

gebondenEngels9781394185221 16-3-2023

27,42

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Andrew Geoghegan

Effective Brand Building – Harness Strategy and Insight to Improve Brand Performance

paperbackEngels9781398618572 3-1-2025

53,16

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S. Vandermerwe

Breaking Through, 2nd Edition

paperbackEngels9781349484195 1-1-2014

Customer centricity is fundamental to business growth and ongoing success. Most executives appreciate the importance of it yet don't know how to execute it or sell the processes internally. Meer

64,64

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D. Giannetto

Big Social Mobile

paperbackEngels9781349488957 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

29,28

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