Big Social Mobile

How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Paperback Engels 2015 9781349488957
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Specificaties

ISBN13:9781349488957
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US

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Inhoudsopgave

Introduction Part 1: Seeing and Thinking Big Picture Chapter 1: The Integrated Enterprise Chapter 2: Bottom Line, Mission-Critical Benefits Chapter 3: Obstacles to Integration Chapter 4: Understanding the New Social Consumer Part 2: Creating a Big Social Mobile Enterprise Chapter 5: Understanding Digital Relationships Chapter 6: Defining Customer and Consumer Interactions Chapter 7: Identifying Ideal Digital Behaviors Chapter 8: Analyzing Profitable Patterns and Segments Chapter 9: Aligning Digital Initiatives with the Enterprise Part 3: Capitalizing on the Connection Chapter 10: Capitalizing on the Mobile Movement Chapter 11: Demystifying Big Data Chapter 12: Technology Trends, Business Implications

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        Big Social Mobile