Internet Marketing and Big Data Exploitation

Paperback Engels 2015 9781349504145
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

Specificaties

ISBN13:9781349504145
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

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Inhoudsopgave

1. The Online World 2. Big Data and Analytics 3. Opportunities 4. Technology 5. Capabilities 6. i-Strategy 7. Marketing Mix 8. Websites 9. Social Media 10. Blog, Tweets and Apps 11. Online Retailing 12. Online Service Firms 13. Public Sector Online 14. Online Governance 15. Future Innovation Opportunities

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        Internet Marketing and Big Data Exploitation