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Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Erwan Rambourg

The Bling Dynasty

gebondenEngels9781118950296 31-10-2014

Why the luxury market′s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Meer

43,89

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M Britton

YouthNation – Building Remarkable Brands in a Youth–Driven Culture

gebondenEngels9781118981146 22-5-2015

Youth is no longer an age it′s a commodity YouthNation is an indispensable brand roadmap to the youth–driven economy. Exploring the idea that youth is no longer an age it′s a commodity that′s available to everyone this book shows what it takes to stay connected, agile, authentic, and relevant in today′s marketplace. Meer

27,28

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J Dearborn

Data Driven – How Performance Analytics Delivers Extraordinary Sales Results

gebondenEngels9781119043126 24-4-2015

A "how–to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Meer

31,43

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D Rothman

Lead Generation For Dummies

paperbackEngels9781118816172 9-5-2014

Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. Meer

28,67

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J Wind

Beyond Advertising – Reaching Customers Through Every Customer Touchpoint

gebondenEngels9781119074229 25-3-2016

The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change? Meer

32,82

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DD Bruce

The Dream Cafe – Lessons in the Art of Radical Innovation

gebondenEngels9781118977842 27-2-2015

Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that. So get out, disrupt and reimagine the status quo, get into a café and dream. Meer

24,51

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Building Integrations with MuleSoft

paperbackEngels9781098158293 30-6-2025

67,42

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The Handbook of Customer Satisfaction and Loyalty Measurement

PaperbackEngels9781032838687 24-6-2024

The third edition of the book offers a thorough guide to collecting and reporting accurate measures of customer satisfaction as well as useful advice on how to use the measures to drive performance improvement. Meer

53,46

Verwachte levertijd ongeveer 16 werkdagen

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P Shawn

Sell More with Sales Coaching – Practical Solutions for Your Everyday Sales Challenges

gebondenEngels9781118785935 19-11-2013

Sales coaching tools and strategies to help you sell more Sales executives and business leaders are looking for ways to increase their revenues without major changes to their technology, processes or workforce management. Meer

27,28

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B Rabhan

Convert Every Click – Make More Money Online with Holistic Conversion Rate Optimization

paperbackEngels9781118759677 5-11-2013

A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom–line profits In order for your business to survive, you must convert anonymous traffic into sales. Meer

17,59

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T Spitale

The Accidental Marketer – Power Tools for People Who Find Themselves in Marketing Roles

gebondenEngels9781118797419 7-5-2014

A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Meer

27,28

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G. Robinson

Unsecured Ladders

paperbackEngels9781349307845 28-8-2009

The book addresses the vital issue of how business leaders can prepare themselves to deal with the impact of unexpected events. It raises key questions for leaders to address if they are to avoid being distracted by crisis and remain in touch with a wider context that is subject to constant uncertainty and change. Meer

48,84

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Brand Storming

paperbackEngels9781349308002 12-12-2008

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Meer

51,65

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Marco Bevolo

The Golden Crossroads

paperbackEngels9781349309146 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

48,84

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Pradeep

Buying BrAin – Neuroscience and Generative Ai Secrets

gebondenEngels9781394261963 3-9-2024

34,22

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Kenneth A. Loparo

Executive Development Journeys

paperbackEngels9781349324569 3-6-2010

Summarizing the three main reasons why customized programs are commissioned, this book explains and explores the key aspects of successful development programs, with views from corporate sponsors, participants, faculty contributors and case studies of customised programs commissioned by 6 organizations. Meer

64,30

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Meta-Luxury

paperbackEngels9781349333011 27-8-2016

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,37

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S. Gunelius

Building Brand Value the Playboy Way

paperbackEngels9781349367559 16-9-2009

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. Meer

64,30

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M. Beverland

Building Brand Authenticity

paperbackEngels9781349368440 22-10-2009

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer

113,55

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Lisa Nirell

The Mindful Marketer

paperbackEngels9781349481569 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

47,42

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales