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Patrick Petersen
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The Challenger Sale
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gebondenEngels9780470410790 15-5-2009
The Professional′s Guide to Financial Services Marketing is directed to any financial services professional from individual representatives to executives of large financial services companies who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability.  Meer
32,82
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470512005 20-3-2008
Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing.  Meer
82,58
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470515808 30-11-2007
Corporate governance is a hot topic, as is the need for marketing to operate at board level. But no–one has yet brought the two issues together. This book changes that.  Meer
45,27
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780471768586 24-3-2006
How Service Orientation Will Change Your Business "The real value of this book is that it makes SOA and Web services, which are critical and business–transforming, crystal–clear to the layman, both business and IT leaders.  Meer
49,42
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470575420 16-7-2010
Discover how the world′s leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.  Meer
53,58
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470012925 22-4-2005
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped.  Meer
57,73
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470617861 17-9-2010
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12–18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world: Acclivus∗AchieveGlobal∗Action Selling∗Tony Allesandra∗Brian Azar∗Baker Communications, Inc.  Meer
23,13
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470637623 12-11-2010
Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively.  Meer
31,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470051054 18-5-2007
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right.  Meer
41,12
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470060278 24-11-2006
Marketing is all about ideas. And Marketing Excellence is about good ideas made great. The companies it features have been selected because they are winners both literally and commercially.  Meer
45,27
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470065266 23-3-2007
Firms are continually seeking new ways to forge close relationships with their most valuable customers. With recent advances in networking and database management, firms have both the motivation and the means for improving their Customer Relationship Management (CRM) strategies.  Meer
79,82
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470260357 29-10-2009
The small or mid–sized business′ guide to outselling the big boys Often, small or mid–sized businesses don′t think they have the resources or the talent to compete with the larger competitors in their industry.  Meer
31,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470874363 22-10-2010
Reorient your selling approach Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about taking, nor is it about persuading.  Meer
25,91
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780367542429 1-8-2022
The international conference "Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII) 2019" has brought together academics, professionals, entrepreneurs, researchers, learners, and other related groups from around the world who have a special interest in theories and practices in the development of the field of digital economy for global competitiveness.  Meer
127,62
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9780470142516 29-4-2008
Sales training doesn t develop sales champions. Managers do.  The secret to developing a team of high performers isn t more training but better coaching.  Meer
35,60
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470888018 28-1-2011
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products.  Meer
27,28
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471618836 9-8-1989
A "how–to" guide to low–cost, effective marketing for small businesses and franchises. Shows you how to out–think the competition without out–spending them.  Meer
49,42
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471061809 16-5-2002
A follow–up to the author′s highly successful Power Base Selling. Ideal for any kind of salesperson.  Meer
43,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333664193 10-11-1996
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend?  Meer
102,31
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333725887 19-2-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen

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