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Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike. Meer
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. Meer
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Meer
Coffee Consumption and Industry Strategies in Brazil, the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and retailing. Meer
Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Meer
What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Meer
This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each. Meer
Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services. Meer
Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology
What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s? Meer
Praise for Exceptional Selling
"Thull′s leading–edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Meer
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike. Meer
This book systematically explains how LCM strategies can help the pharmaceutical industry maximize the value of its patented brands through effective drug development programs and brand management. Meer
If you re an entrepreneur, or you re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources. Meer
This is one of the most thoughtful books on branding I?ve come across. Most such books are either quickly–crafted "how–to" books or academic tomes over–burdened with references. Meer
Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Meer
A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Meer
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