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From a leading expert on nonprofit marketing, the only marketing handbook a nonprofit manager will ever need–now fully revised and updated
In Successful Marketing Strategies for Nonprofit Organizations, Second Edition, nonprofit marketing guru Barry J. Meer
Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges:
No prior sales education or training
Lack of formalized sales training, resources, and methodologies provided by their companies
Due to the recession and downsizing era, lack of 12–18 month professional sales training for new hires provided by Fortune 500 companies
A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services
Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world:
Acclivus∗AchieveGlobal∗Action Selling∗Tony Allesandra∗Brian Azar∗Baker Communications, Inc. Meer
A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Meer
Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. Meer
Leading Internet marketing expert Mark Joyner offers a business–transforming marketing methodology
What is the common thread that runs between all of the great billion–dollar success stories from Microsoft to McDonald′s? Meer
Most consumable products of animal origin, such as eggs and milk, are obtained through exploitation of the reproductive processes of livestock, making efficiency extremely important in intensive production units. Meer
Peer-to-Peer (P2P) networks are comprised of equal “nodes” that function as both clients and servers, as opposed to systems in which data and information are managed through centralized servers. Meer
This book illustrates the vital link between satisfying external customers and improving processes within the organization to ensure that internal customers are satisfied, too. Meer
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Meer
This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. Meer
This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems. Meer
THE CLASSIC guide to develop a marketing plancompletely updated!
The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer
THE CLASSIC guide to develop a marketing plancompletely updated!
The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. Meer
Develop standard–setting customer service!
Based on the best–selling book Fabled Service by Betsy Sanders!
This program will help you develop exceptional customer service that puts your organization above your competition. Meer
A Book in the University of Michigan Business School Series It′s a simple equation: no customers equals no profits. So how can a company ensure that its customers enjoy a consistently satisfying experience? Meer
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer
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