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The Challenger Sale
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LEVEL 3 IN SALES (editie '24-'26)
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Pagina 28 van 3.740 resultaten
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gebondenEngels9780333720974 18-6-1998
This is a modern, professional and practical approach to crisis management from a leading expert. The book examines the impact of a crisis - big or small - and the threat of negative publicity to corporate reputation.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333725887 19-2-1998
For many companies, brands are now their most valuable assets - yet there is insufficient knowledge within business in general of legal systems that exist to allow brand owners to protect these assets.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333607305 17-8-1994
The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780333981184 3-10-2002
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates.  Meer
112,16
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230006836 27-6-2007
This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230013506 1-12-2006
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230232532 29-4-2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780230239739 7-5-2010
Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780228850892 13-10-2021
25,90
Verwachte levertijd ongeveer 8 werkdagen
gebondenEngels9780230293397 8-3-2016
Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780230613881 14-12-2010
The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns.  Meer
43,20
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780241538012 17-3-2022
12,06
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9780273736950 14-10-2011
Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it.  Meer
110,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756064 20-12-2011
For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.  Meer
112,54
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780273756507 12-12-2013
The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact?  Meer
96,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780240802022 30-6-1997
Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues.  Meer
81,19
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9780195158694 17-10-2002
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.  Meer
34,05
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9780116215680 10-7-2003
82,61
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780123737168 1-12-2008
Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products.  Meer
125,80
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780128027806 4-10-2016
Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing.  Meer
137,80
Verwachte levertijd ongeveer 9 werkdagen

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