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Marketing Communications and Brand Development in Emerging Economies Volume I

paperbackEngels9783030886806 6-5-2023

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Meer

213,16

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Developing Successful Sport Marketing Plans

PaperbackEngels9781940067346 23-10-2019

68,88

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Elena Candelo

Marketing Innovations in the Automotive Industry

gebondenEngels9783030159986 18-4-2019

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. Meer

168,99

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Wided Batat

The New Luxury Experience

gebondenEngels9783030016708 8-5-2019

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e. Meer

96,99

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Włodzimierz Sroka

Perspectives on Consumer Behaviour

paperbackEngels9783030473822 27-6-2021

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. Meer

204,99

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Daniele Scarpi

Hedonism, Utilitarianism, and Consumer Behavior

gebondenEngels9783030438753 29-5-2020

This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. Meer

64,64

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The Experience Logic as a New Perspective for Marketing Management

paperbackEngels9783030084783 24-1-2019

This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. Meer

138,99

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Business and Social Media in the Middle East

paperbackEngels9783030459628 27-6-2021

This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. Meer

184,87

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Emerging Issues in Global Marketing

paperbackEngels9783030089221 22-12-2018

This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. Meer

240,99

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Cody T. Havard

Rivalry in Sport

gebondenEngels9783030474546 2-7-2020

This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry. Meer

64,64

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Integrated Marketing Communications

paperbackEngels9783030764159 4-1-2022

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Meer

71,71

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Channel Strategies and Marketing Mix in a Connected World

paperbackEngels9783030317355 21-1-2021

This book aims to revisit the “traditional” interaction between channel strategies and the marketing mix in a connected world. In particular, it focuses on the following four dimensions in this context: Consumers, Products, Value Proposition and Sustainability. Meer

168,99

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Michael R. Czinkota

Marketing Management

gebondenEngels9783030669157 25-8-2021

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. Meer

156,99

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Geoff Ramm

Celebrity Service

PaperbackEngels9781912300181 16-7-2018

Geoff will reveal the philosophy, the stories and the award-winning results which have led companies across six continents to out-perform their competitors. Meer

19,07

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Jochen (National University Of Singapore, Singapore) Wirtz

Winning In Service Markets: Success Through People, Technology And Strategy

GebondenEngels9781944659042 16-12-2016

132,88

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Jochen (National University Of Singapore, Singapore) Wirtz

Positioning Services In Competitive Markets

PaperbackEngels9781944659127 27-9-2017

13,97

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Services Marketing: People, Technology, Strategy (Ninth Edition)

PaperbackEngels9781944659820 28-10-2021

80,71

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Professional Selling

PaperbackEngels9781948426541 4-7-2023

172,82

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Gamification and Consumer Engagement

paperbackEngels9783030542078 13-11-2021

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Meer

156,99

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Brenda G Pitts

Fundamentals of Sport Business Marketing

PaperbackEngels9781940067599 1-12-2021

126,87

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