European Retail Research

Name: European Retail Research
Author: Thomas Foscht

2014, Volume 28, Issue I

Paperback Engels 2015 9783658096021

Verwachte levertijd ongeveer 9 werkdagen

60,99

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Samenvatting

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research – based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.

Specificaties

ISBN13:9783658096021

Taal:Engels

Bindwijze:paperback

Aantal pagina's:168

Uitgever:Springer Fachmedien Wiesbaden

Hoofdrubriek:Reclame en verkoop, Reclame en verkoop

Serie:European Retail Research

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Inhoudsopgave

Making Consumers Switch from Counterfeit to Genuine Luxury.- Successful GAM Organisation.- The World’s leading E-retailers and Environmental Sustainability.- Willingness to Pay in Food Retailing.- Retailing in Brazil.- Retailing in New Zealand.