Soumit Sain,
Silvio Wilde
Customer Knowledge Management
Leveraging Soft Skills to Improve Customer Focus
Paperback Engels 2016 9783319381404
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
Specificaties
ISBN13:9783319381404
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing
Lezersrecensies
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Inhoudsopgave
Knowledge Management Today.- Review of Soft Skills Within Knowledge Management.- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus.- Analysis and Evidence.- Soft Skill Drivers for Successful CKM.- Appendix.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan