Cody T. Havard
Rivalry and Group Behavior Among Consumers and Brands
Comparisons In and Out of the Sport Context
Gebonden Engels 2021 9783030852443
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences. It examines how out-group behavior differs among relevant groups.
Readers are introduced to the phenomenon of rivalry, using the sport setting as an example. Then, the author offers separate quantitative and qualitative investigations to compare how rivalry and group behavior differ among sport and non-sport settings.
Incorporating research from marketing, psychology, political science, and sociology, this book offers researchers in several fields a new understanding of individual and group behavior.
Specificaties
ISBN13:9783030852443
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
<p>Chapter 1: Rivalry In and Out of Sport.- Chapter 2: The Games We Play.- Chapter 3: They Said What?.- Chapter 4: Are You Team Apple or Team Samsung?.- Chapter 5: Rebels or Star Fleet?.- Chapter 6: Introduction of a Hierarchy of Out-Group Derogation.- Chapter 7: Here We Are, There We Go.</p><br>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan