Business in Action, Global Edition -- MyLab Business with Pearson eText Access Code

<div class="c-section-headers-number-list_container"> <h3>PART 1: SETTING THE STAGE: THE BUSINESS OF BUSINESS </h3> <ol> <li>Developing a Business Mindset</li> <li>Economics, Money, and Banking</li> <li>The Global Marketplace</li> <li>Business Ethics and Corporate Social Responsibility</li> </ol> <h3> PART 2: BUILDING THE FRAMEWORK: BUSINESS OWNERSHIP AND ENTREPRENEURSHIP </h3> <ol start="5"> <li>Forms of Ownership</li> <li>Entrepreneurship and Small-Business Ownership</li> </ol> <h3> PART 3: GUIDING THE ENTERPRISE: LEADERSHIP, ORGANIZATION, AND OPERATIONS </h3> <ol start="7"> <li>Management Roles, Functions, and Skills</li> <li>Organization and Teamwork</li> <li>Production Systems</li> </ol> <h3> PART 4: SUPPORTING THE WORKFORCE: MOTIVATION AND HUMAN RESOURCES </h3> <ol start="10"> <li>Employee Motivation</li> <li>Human Resources Management</li> </ol> <h3> PART 5: SATISFYING THE CUSTOMER: MARKETING, SALES, AND CUSTOMER SUPPORT </h3> <ol start="12"> <li>The Art and Science of Marketing</li> <li>Product Management and Pricing Strategies</li> <li>Customer Communication and Product Distribution</li> <li>Financial Information and Accounting Concepts</li> <li>Financial Management and Financial Markets</li> </ol> <h4> APPENDICES </h4> <ul> <li>A. Business Law</li> <li>B. Risk Management</li> <li>C. Information Technology</li> <li>D. Personal Finance: Getting Set for Life</li> </ul> </div>