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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Meer
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance. Meer
This book investigates entrepreneurial initiatives in the three largest economies of the world: China, Japan and the USA. It brings together historical, institutional, and ethnographic approaches and highlights entrepreneurial patterns that result from cultural, legal, and political forces that facilitate and constrain entrepreneurship. Meer
The 2008 crisis set off a systemic panic which almost engulfed the world's financial system. Through a lens of sustainability this book examines how organisations can explore a new business culture today. Meer
Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. Meer
Tackles the nuts and bolts of communication at work in a no-nonsense way with startling honesty and practical tips. The authors' views are supported by comment from an impressive line up of experts whose communication strategies drive a range of successful organizations. Meer
This book provides inside information about working outside traditional business environments. It presents nine rules that will serve leaders well no matter where they're stationed in the world. Meer
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance. Meer
The faculty at the University of Houston's program in Futures Studies share their comprehensive, integrated approach to preparing foresight professionals and assisting others doing foresight projects. Meer
In this new collection of articles on talent acquisition and retention, Adrian Furnham, author of The Elephant in the Boardroom , offers an engaging and witty look into the world of the talented manager. Meer
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer
Organizations struggle to be strategically prepared for unexpected change. What if change cannot be anticipated with any degree of certainty? What can organizations do to become more strategically prepared? Meer
Taking it theme from the fifth annual Studying Leadership Conference held at Cranfield School of Management, Leadership Learning explores the challenge of learning and developing leadership in the 21st century. Meer
This book is about the "leadership illusion"; the habit of writers, researchers and leaders, when considering causes of success or failure, to focus mainly on the individual and often the context but rarely both. Meer
This book looks at the pillars of success of high-performing companies, and how they perform in areas such as innovativeness, market orientation, core competencies and leadership and entrepreneurship culture. Meer
Written in the European tradition of Kant's philosophical trilogy on critique and Hegel's concept of ethical life it outlines the great traditions in ethical philosophy: Aristotelian virtue ethics, Kantian ethics, and utilitarianism. Meer
The threat we face from high-stakes risk has never been higher. These challenges include environmental pollution, fragile financial systems and the threat of widespread geopolitical violence. Meer
This book reports empirical material from three case studies in the pharmaceutical industry, the biotechnology industry and the domain of academic research. Meer
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