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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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Proposes that video communications tools are a form of infrastructure that enhance the creation of new knowledge which transcends space and time in business activities. Meer
This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons. Meer
Alliances are becoming an ever more important strategic weapon to succeed in many industries. This book describes how various leading firms have succeeded in learning how to manage their alliance portfolios and uses cutting edge research to offer advice on alliance management skills. Meer
A dynamic collaboration of nine experienced scholars, this timely work shares their rich blend of experiences and insights on emerging paradigms. This multifaceted work will assist students, scholars, and practitioners in attaining and maintaining excellence in an evolving world. Meer
The family business becomes much more complex as it goes from the founder to next generations. As more family members work together several challenges become apparent and can threaten the business if not addressed. Meer
Aimed at managers and executives wanting insight into how to better drive change at the micro and macro level, Ready for Change? Provides guidance in understanding the factors within different business disciplines that enable and disable lasting change through examples of good practice and 'not so good' practice within real organisations. Meer
Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists the IT professional in several areas of the outsourcing process: establishing outsourcing relationships, maintaining and managing the relationship, and finally governing outsourcing projects successfully. Meer
Adopting a multi-disciplinary approach and using the case of the automotive industry as a starting point this volume discusses how industrial companies can remain competitive in spite of the current economic downturn. Meer
The founders of the family business must impart their vision and leadership to succeeding generations. Preparing those generations for leadership is challenging and encompasses a lifetime. Meer
Helps to prepare for passing the family business on to the next generation. Leaders will learn how to create a succession plan; how to develop opportunities for succession candidates; how to build consensus with the family and leaders on succession plans and finally leaders will learn when and how to let go of their own role in the business. Meer
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Meer
Published monthly, Financial Statistics contains data on public sector finance, including central government revenue and expenditure, money supply and credit, banks and building societies, interest and exchange rates, financial accounts, capital issues, balance sheets and balance of payments. Meer
Imagine planning an event like the Olympics. Now imagine planning the same event but not knowing when or where it will take place, or how many will attend. Meer
A rich overview of current research on determinants of innovative behaviour. It is a unique work as it illuminates these from different perspectives such as, economics, management and psychology. Meer
The rapid takeoff of the continent-sized national economies and the increasing expense of extraction have led to strong tensions in petrol prices and a race towards alternative driving systems. Meer
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Meer
The links between a firm's competitiveness and the natural environment have been studied since the mid 90's. This volume explores, both theoretically and empirically, the relationships between environmental product innovation, green image and firm performance. Meer
The faculty at the University of Houston's program in Futures Studies share their comprehensive, integrated approach to preparing foresight professionals and assisting others doing foresight projects. Meer
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Meer
Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. Meer
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