Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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Mary Conway Dato-on

The Sustainable Global Marketplace

gebondenEngels9783319108728 7-11-2014

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Meer

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Leroy Robinson, Jr.

Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…

gebondenEngels9783319109114 14-11-2014

240,99

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Innovation and Entrepreneurship

gebondenEngels9783319112411 10-11-2014

This book aims to meet the needs of education and training in modern techniques of innovation and entrepreneurship, and focuses on the detailed presentation of successful business practices. Meer

60,99

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Dimitris Karagiannis

Perspectives in Business Informatics Research

paperbackEngels9783030872045 8-9-2021

This book constitutes the proceedings of the 20th International Conference on Perspectives in Business Informatics Research, BIR 2021. The conference was held during September 22-24, 2021. Meer

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Carine Vinardi

Business Strategy with Hoshin Kanri

paperbackEngels9783031209628 16-1-2023

This book explains how to deploy and efficient and robust business strategies using the Hoshin Kanri process. Being able to design and execute a strategy that allows it to achieve the most challenging and sustainable objectives is the heart of any organization’s development. Meer

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Sustainable Learning in Higher Education

paperbackEngels9783319364353 23-8-2016

In an era of globalization, technological innovation, and social transformations, universities face the challenge of training students with the competencies needed to meet the demands of the market and to successfully integrate into today’s workforce. Meer

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Design Thinking Research

gebondenEngels9783319013022 3-9-2013

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. Meer

216,99

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Cameron A. Batmanghlich

Why Leaders Fail Ethically

gebondenEngels9783319127323 9-12-2014

Contrary to popular conceptions that ethical failures in leadership are correlated with economic downturns and other stressful market conditions, this book argues that such transgressions are an intrinsic element of leadership, as it is defined under the current prevailing paradigm. Meer

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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366890 29-10-2016

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

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Proceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366906 22-10-2016

This volume includes the full proceedings from the 1997 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, global marketing, advertising, branding, marketing education, among others. Meer

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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366913 22-10-2016

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Meer

120,99

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

paperbackEngels9783319366951 22-10-2016

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others. Meer

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Business Governance and Society

paperbackEngels9783030068844 22-12-2018

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. Meer

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Stig Ottosson

Developing and Managing Innovation in a Fast Changing and Complex World

paperbackEngels9783030067847 29-12-2018

This book provides essential insights into how to rapidly and safely develop new sustainable products, no matter whether it is in the private sector, the public sector or the non-profit sector, and regardless of the specific national or business culture. Meer

132,99

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Ellie Okada

Management of Knowledge-Intensive Organizations

paperbackEngels9783030073459 25-1-2019

This book focuses on enhancing management theories of Knowledge-Intensive Organizations (KIOs), analyzing academic and research institutions and multilateral agencies such as the World Health Organization (WHO). Meer

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Marcus O'Dair

Distributed Creativity

gebondenEngels9783030001896 12-10-2018

Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. Meer

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Japanese Women in Leadership

paperbackEngels9783030363062 18-3-2022

This edited book highlights the unique cultural and socioeconomic elements of Japan and the strong influence of those elements on women leaders in the nation. Meer

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Mohamad Sepehri

Sustainable Innovation

gebondenEngels9783030304201 9-12-2019

In today’s ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dynamically changing employee expectations. Meer

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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

gebondenEngels9783030898823 5-4-2022

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Meer

264,99

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From Micro to Macro: Dealing with Uncertainties in the Global Marketplace

paperbackEngels9783030898854 6-4-2023

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