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Published in association with the UK Chapter of the Academy of International Business (AIB), this ninth volume in the AIB series focuses on the new challenges and developments in the field of international business. Meer
This book investigates strategy formulation by comparing military & Business practices. It assesses whether the strategy process in the business field also prevails in the military context. Meer
The impact of political lobbyists remains highly controversial. No-one has explored when they matter. This book tells readers when lobbyists count and analyses the relationship between lobbying, policy outcomes and the impact of external factors to reveal the professional lobbyist's limited effect on policy. Meer
This book provides a unique insight into the use of intranets and extranets. Corporate intranets and the use of internet technology are relatively recent phenomena and the development of these technologies is now fuelling the most significant changes in corporate infrastructure since the development of the PC. Meer
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. Meer
This book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and emotional impact of customer experiences, companies and brands may ultimately determine customer satisfaction and loyalty and commercial success. Meer
The business world has been changing at a faster rate than before and has become more complex and interdependent. This has given rise to greater opportunities for new business platforms and growth, but the need for new understanding of this complexity. Meer
This new book presents a blueprint for corporate growth in the challenging environment of the first decade of the 21st century. It shows that Streamlining is an approach that leads companies to enable, automate and innovate to control costs and improve performance in these new conditions. Meer
Europe is waking up to the challenge of technology and innovation. We see EU commitment to spend 3% of GDP on R&D, but who is thinking about how to spend? Meer
Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. Meer
This book provides professionals with the confidence and know-how to build a complete substance misuse management programme and deliver it within their respective workplace, regardless of sector or discipline. Meer
This book highlights the challenges for firms operating in industries where traditional boundaries are vanishing and a totally new business landscape unfolds. Meer
Mergers and acquisitions continue to grow rapidly in transaction numbers and volume worldwide, bringing about radical changes to the corporate landscape. Meer
Lean Production transformed the way that companies think about production and manufacturing. This book provides a new challenge. It arises from the work of the Lean Aerospace Initiative at MIT and provides a new agenda and bold vision for the aerospace industry to take it out of crisis. Meer
This book presents research tested models, methods and tools that can make the work of the facilities manager more robust and sustainable, help long-term strategic planning and support students and practitioners in FM to improve the way they approach and deal with challenges in practice. Meer
Dual restructuring involves the expansion and strengthening of East-West and North-South value chains. This book focuses upon the difficulty facing companies of industrialized countries and the need to restructure to achieve growth and competitiveness. Meer
This volume encompasses the latest thinking on international business strategy and organization. It spans topics ranging from the influence of national culture on international business strategies, to the reorganization of corporate strategies in the context of the European single market. Meer
What determines the strength of a corporate brand? And how can it be enhanced? A corporate brand conveys a company's reputation to its audience. It is about far more than names and logos. Meer
This book focuses on how managers, faced with environmental discontinuities, should think about initiating, managing and sustaining a strategic change initiative. Meer
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