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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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GebondenEngels9781446273999 10-12-2013
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.  Meer
281,37
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781446252635 8-10-2015
Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment.  Meer
306,86
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781446274910 10-12-2013
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.  Meer
1.282,89
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781447155799 9-12-2013
The rise of the Internet and social media in particular offer great opportunities for brand owners to increase business and brand recognition. While this has clearly been of benefit to brand owners, who have seen a consequent rise in the value of their brands, it simultaneously makes those brands more attractive for exploitation or attack by others.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781442555495 1-4-2016
Strategic Communications: Cases in Marketing, Public Relations, Advertising and Media provides a collection of 13 comprehensive, contemporary case studies for use in Advertising, Marketing, PR and Media courses with a focus on Australia, New Zealand and the wider Asia Pacific region.  Meer
28,54
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paperbackEngels9781461358411 20-10-2012
This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad­ uates.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781461356455 12-10-2012
In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402071942 30-9-2002
Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
78,37
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GebondenEngels9781412910330 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
159,92
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412910347 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
53,92
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412911498 19-3-2009
An unrivalled and entertaining introduction to the essentials of critical theory in marketing  Meer
72,95
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paperbackEngels9781420256383 19-1-2011
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career.  Meer
103,70
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paperbackEngels9781349350216 16-11-2012
Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace.  Meer
64,30
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paperbackEngels9781349509775 1-1-2003
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands.  Meer
78,37
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paperbackEngels9781349352432 27-8-2016
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images.  Meer
64,30
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paperbackEngels9781349511891 26-5-2010
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.  Meer
78,37
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paperbackEngels9781349353545 22-11-2006
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing.  Meer
64,30
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paperbackEngels9781349354382 13-9-2011
Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349359752 10-12-2009
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen

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