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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349280223 12-10-2006
Based on their studies of successful firms, the authors highlight two main paths to success. As well as delivering a groundbreaking new analytical framework, they also provide practical advice to practitioners on avoiding pitfalls and taking decisions while elaborating their marking discipline.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349474813 1-1-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349332816 19-7-2011
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349333011 27-8-2016
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292089584 16-10-2017
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292100203 17-9-2015
   ‘Michael Heppell is the ultimate service guru.’  Jonathan Raggett, MD Red Carnation Hotels & Hotelier of the Year   ‘At Boodles customer service is everything.  Meer
20,14
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349446636 1-1-2013
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349234257 1-1-1994
Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process.  Meer
183,90
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349361908 25-10-2007
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.  Meer
55,86
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349363728 8-11-2015
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471027 24-1-2016
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
47,42
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349471034 1-1-2014
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market.  Meer
33,35
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349711239 27-8-2021
China's love for luxury is not a phenomenon brought on by the contemporary luxury market, but has been a part of Chinese culture and history for generations.  Meer
85,41
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349720804 20-3-2019
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349359752 10-12-2009
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349367054 27-8-2016
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349368440 22-10-2009
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose.  Meer
113,55
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781394208333 19-9-2024
119,95
Verwachte levertijd ongeveer 9 werkdagen

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