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Doug Stephens

The Retail Revival

paperbackEngels9781118489673 17-5-2013

Traditional retail is becoming increasingly volatile and challenged as a business model. Brick–and–mortar has shifted to online, while online is shifting into pop–up storefronts. Meer

26,31

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R Fishkin

Inbound Marketing and SEO – Insights from the Moz Blog

paperbackEngels9781118551554 12-7-2013

Learn from the leading resource on the latest inbound marketing techniques As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Meer

29,13

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Alastair M. Morrison

Marketing and Managing Tourism Destinations

GebondenEngels9781032380674 31-7-2023

Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. Meer

172,65

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Sports Marketing

PaperbackEngels9781032644851 1-11-2024

Highly practical and engaging, Sports Marketing equips students with the skills and techniques they need to be successful marketers in any sporting environment. Meer

69,58

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Consumer-Driven Innovation in Food and Personal Care Products

PaperbackEngels9780081014868 19-8-2016

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. Meer

295,-

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Routledge Handbook of Destination Marketing

PaperbackEngels9781032339139 13-6-2022

This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, this handbook discusses cutting edge marketing questions such as innovation in destinations, sustainability, social media, peer-to-peer applications and web 3. Meer

62,50

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James Webb Young

Diary of an Ad Man

PaperbackEngels9781036514037 10-10-2024

45,98

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Jenna Kutcher

How Are You, Really?

GebondenEngels9780063221949 4-8-2022

40,38

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Advances in Food Traceability Techniques and Technologies

GebondenEngels9780081003107 22-6-2016

Advances in Food Traceability Techniques and Technologies: Improving Quality Throughout the Food Chain covers in detail a topic of great importance to both the food industry which is obliged to provide clear and accurate labeling of their products and the government and other organizations which are tasked with verification of claims of food quality and safety. Meer

259,-

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Florence V. Dunkel

Incorporating Cultures' Role in the Food and Agricultural Sciences

PaperbackEngels9780128039557 31-8-2017

Incorporating Cultures' Role in the Food and Agricultural Sciences addresses the practical needs of the professors, administrators and students who often face challenges of working together with Indigenous peoples with whom they have no prior experience. Meer

106,54

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Water Markets for the 21st Century

paperbackEngels9789402407945 18-9-2016

This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and factors influencing transaction costs. Meer

180,99

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Gamini (California State Univ, Fullerton, Usa & California State Univ, La, Usa) Gunawardane

Modern Health Care Marketing

GebondenEngels9789813279513 28-7-2020

213,52

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H. Y. Story

The Rational Homo Psychologicus

gebondenEngels9789813295025 15-10-2019

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

122,99

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Gohar F. Khan

Social Media for Government

paperbackEngels9789811097454 14-7-2018

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Luxury Fashion Retail Management

paperbackEngels9789811097553 30-4-2018

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Meer

240,99

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H. Y. Story

The Rational Homo Psychologicus

paperbackEngels9789813295056 15-10-2020

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

122,99

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BF Schenck

Small Business Marketing Kit For Dummies, 3e

paperbackEngels9781118311837 31-8-2012

Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other. Meer

41,79

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K Robson

Service–Ability – Create a Customer Centric Culture and Achieve Competitive Advantage

gebondenEngels9781118345566 16-11-2012

Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering. Meer

36,16

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WL Winston

Marketing Analytics – Data–Driven Techniques with Microsoft Excel

paperbackEngels9781118373439 31-1-2014

Helping tech–savvy marketers and data analysts solve real–world business problems with Excel Using data–driven business analytics to understand customers and improve results is a great idea in theory, but in today′s busy offices, marketers and analysts need simple, low–cost ways to process and make the most of all that data. Meer

60,08

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Hit Brands

gebondenEngels9781137271471 31-10-2013

Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact. Meer

80,29

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