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Pagina 138 van 3.823 resultaten
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gebondenEngels9789819735525 4-7-2024
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment.  Meer
142,43
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gebondenEngels9789819759132 1-10-2024
This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.  Meer
107,07
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gebondenEngels9789813341821 10-3-2021
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020.  Meer
396,99
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paperbackEngels9789811545160 14-5-2021
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
120,99
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paperbackEngels9798868805455 21-12-2024
Transition from traditional marketing to digital marketing and master a comprehensive range of topics within this field. This book offers a practical, step-by-step approach to managing digital marketing (with the help of experts) in the current landscape, making it a timely and valuable resource for marketers, business owners, and students alike.  Meer
47,66
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gebondenEngels9789811587863 25-2-2021
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
180,99
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paperbackEngels9789811587894 25-2-2022
This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies.  Meer
180,99
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paperbackEngels9789811692741 16-3-2023
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021.  Meer
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gebondenEngels9789811053221 20-2-2018
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses.  Meer
170,72
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paperbackEngels9789401046152 24-12-2012
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark­ ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad­ vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be­ come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.  Meer
276,99
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gebondenEngels9789811553202 24-6-2020
This pioneering book on food study pursues an interdisciplinary approach to service science and the service engineering field. Further, it highlights a range of experiments conducted at actual business sites to verify the effectiveness of the proposed methodologies and theories.  Meer
120,99
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gebondenEngels9789811545139 14-5-2020
This book critically examines marketization: a phenomenon by which market processes are institutionalized and marketing increasingly pervades all areas of our everyday life.  Meer
120,99
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paperbackEngels9789811546570 22-12-2020
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives.  Meer
57,56
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gebondenEngels9789811965081 20-11-2022
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
192,99
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paperbackEngels9789811965111 21-11-2023
This book goes into a detailed investigation of adapting artificial neural network (ANN) and structural equation modeling (SEM) techniques in marketing and consumer research.  Meer
192,99
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paperbackEngels9789813295056 15-10-2020
This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood.  Meer
128,29
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gebondenEngels9789811658679 13-2-2022
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before.  Meer
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paperbackEngels9789811353659 9-2-2019
This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses.  Meer
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