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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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Pagina 53 van 3.739 resultaten
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paperbackEngels9781349367559 16-9-2009
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349368440 22-10-2009
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose.  Meer
110,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349481569 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
47,35
Verwachte levertijd ongeveer 9 werkdagen
203,40
Verwachte levertijd ongeveer 9 werkdagen
47,69
Verwachte levertijd ongeveer 9 werkdagen
142,86
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349956722 7-8-2018
Walden shows why most customer experience management fails to improve the customer’s real experience and how to concentrate on the subjective emotional perceptions that drive the customer’s actual “experience” rather than the quantitative service efficiency metrics gathered by most CX tools.  Meer
49,79
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349545513 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
58,33
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349547098 1-1-2008
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412917957 3-8-2006
Examines the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. This book provides an overview and comparative chapters, and addresses the effects of political advertising on the voters and the systems of which it is a part.  Meer
233,39
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412917971 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book addresses theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.  Meer
237,89
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412917988 27-6-2006
Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.  Meer
171,92
Verwachte levertijd ongeveer 8 werkdagen
PaperbackEngels9781412921206 2-3-2006
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise.  Meer
63,28
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781403972125 1-1-1995
For over four centuries, "Puritan" has been a synonym for dour, joyless, and repressed. In the tenth anniversary edition of Puritans at Play, Bruce Daniels reappraises the accuracy of this grim portrait by examining leisure and recreation in Colonial and Revolutionary New England.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
27,97
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412931212 20-4-2010
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.  Meer
225,89
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781402073687 31-1-2003
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403914927 11-3-2005
Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice.  Meer
122,99
Verwachte levertijd ongeveer 9 werkdagen

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