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gebondenEngels9781119074229 25-3-2016
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today s unprecedented speed and scope of technological change?  Meer
32,84
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119278337 24-6-2016
Drive marketing ROI with an investor′s mindset and a proven toolkit Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders.  Meer
35,61
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781119308065 15-11-2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management.  Meer
32,84
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gebondenEngels9781119345114 10-10-2017
The world needs more storytellers. Storytelling is an inherently innovative activity. When organizations find their best stories and tell them to the world, they re not only building a reputation, they′re flexing the same muscles that allow them to pivot quickly around crisis or opportunity, and solve problems more creatively.  Meer
27,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137389169 4-7-2014
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.  Meer
61,99
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PaperbackEngels9781138032187 4-1-2017
Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value.  Meer
155,88
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138368576 27-11-2018
What do seat belts, life jackets and anti-jack knife technology have in common? They were all the subjects of campaigns run by the British Safety Council since its inception in 1957.  Meer
51,67
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PaperbackEngels9781138383371 23-8-2018
No matter how many resources we consume we never seem to have enough. The Economics of Abundance is a balanced book in which Wolfgang Hoeschele challenges why this is so.  Meer
69,98
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GebondenEngels9781138121270 19-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
205,16
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PaperbackEngels9781138121294 21-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
62,94
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GebondenEngels9781138412231 27-7-2017
247,40
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GebondenEngels9781138412378 27-7-2017
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy.  Meer
254,44
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GebondenEngels9781138915336 20-6-2017
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets.  Meer
217,39
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PaperbackEngels9781292354996 23-7-2020
Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world.  Meer
90,94
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349354849 1-1-2008
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.  Meer
61,99
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GebondenEngels9781138142671 30-3-2016
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives.  Meer
188,54
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GebondenEngels9781138412293 27-7-2017
For anyone ready to launch a successful career in sales for telecom equipment, services and technologies, or for veterans ready to break through to a higher level, this book provides a practical eight-step program for successful selling.  Meer
247,40
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PaperbackEngels9781009538381 23-1-2025
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape.  Meer
41,49
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GebondenEngels9781009538404 23-1-2025
A theoretical exploration of branding, identity and consumer power dynamics in the liminal space between digital and physical that forms our cultural landscape.  Meer
128,53
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PaperbackEngels9781032007687 8-10-2024
This concise textbook provides a comprehensive and clear overview of Advertising theory and practice.Written by a well-renowned textbook author, this short form textbook is suitable for students at all levels studying Advertising.  Meer
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