Internet en social media

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Corporate E-Learning

GebondenEngels9780195311310 11-10-2007

Corporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. Meer

53,05

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Dhruv Nath

The Earnicorns

PaperbackEngels9780143468103 24-6-2024

30,97

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E-business

PaperbackEngels9780198069843 18-7-2013

E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. Meer

29,13

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Online Marketing

PaperbackEngels9780199265855 15-3-2007

Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. Meer

96,66

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Clo Willaerts

E-book - epubDigital marketing like a PRO (e-book)

e-bookEngels226 blz.9789401490764 21-10-2022

How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? Meer

24,99

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David Amerland

Getting to No1 on Google in Simple Steps

PaperbackEngels9780273774778 1-11-2012

Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer

20,14

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Bricolage, Care and Information

gebondenEngels9780230220737 16-10-2009

Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer

127,62

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Electronic Marketing

PaperbackEngels9780273684763 6-12-2003

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer

70,18

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Alex Blyth

Brilliant Online Marketing

PaperbackEngels9780273737452 2-12-2010

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services. Meer

20,14

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Electronic Commerce 2012, Global Edition

PaperbackEngels9780273761341 6-12-2011

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer

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Joshua A. Braun

This Program Is Brought to You By . . . – Distributing Television News Online

paperbackEngels9780300197501 5-1-2016

42,52

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William E. Halal

Technology's Promise

gebondenEngels9780230019546 3-6-2008

Today's modern nations are using increasingly high-tech information systems to power a 'technology revolution'. This book is based on the work of the TechCast Project, conducted at the George Washington University and draws on the knowledge of 100 CEOs, scientists, academics and other experts to compile the best forecast data ever assembled. Meer

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E. Resnick

Wine Brands

gebondenEngels9780230554030 21-5-2008

This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry. Meer

64,30

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C. Standing

Electronic Markets

gebondenEngels9780230229228 21-10-2009

This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer

64,30

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Uché Okonkwo

Luxury Online

gebondenEngels9780230555365 26-2-2010

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer

78,37

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Managing Customer Relationships on the Internet

gebondenEngels9780080441245 9-11-2005

167,06

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Communication, Digital Media and Everyday Life

PaperbackEngels9780195588026 15-10-2015

Communication, Digital Media and Everyday Life (Second Edition) uses stories to explain the journey from 'new media in communication' to 'digital media is communication' and provide a clear introduction to communication and media theory and practice. Meer

50,23

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Gary Vaynerchuk

Day Trading Attention

GebondenEngels9780063317598 23-5-2024

56,36

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Judah Phillips

Ecommerce Analytics

GebondenEngels9780134177281 29-4-2016

Today’s Complete, Focused, Up-To-Date Guide to Analytics for Ecommerce Ecommerce analytics is not generic analytics. Rather, it encompasses specific, powerful techniques for collecting, measuring, analyzing, visualizing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. Meer

54,94

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Blockchain for Business

PaperbackEngels9780135581353 16-5-2019

Blockchain technologies are transformational: they can enable enterprises to reinvent processes and business models, and pursue radically disruptive use cases. Meer

34,54

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