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This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through. Meer
The modern application server is a complex platform that is the linchpin of an enterprise environment that includes a very wide range of technologies-web document formatting, web protocols, server-side scripts, servlets, applets, programming languages, distributed object technologies, security capabilities, directory and naming services, load balancing, system management, and others. Meer
"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer
The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. Meer
Internet–based business transactions can be broken down into a series of independent steps. This workflow often involves tools from an array of fields, such as network modeling, scheduling, distributed systems, artificial intelligence, software agents, and Java. Meer
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. Meer
A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer
Worlds of E–Commerce
Economic, Geographical and Social Dimensions
THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA
Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. Meer
Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing–related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Meer
Agents are computational systems that are capable of autonomous, reactive and proactive behaviour, and are also able to interact with each other. The application of agents in e–Commerce is one of the fastest–growing and most exciting areas of computer science. Meer
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality.
Wiley Pathways E–Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. Meer
The first in a series of books from Wharton′s prestigious SEI Center, managed by Professor Jerry Wind, this reference focuses on marketing strategies, methods, and cases used specifically for e–commerce businesses operating globally. Meer
If the idea of starting an email marketing campaign overwhelms you, the authors of
Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Meer
This excellent book offers a discussion of e–business, e–process and e–commerce design, from the standpoint of business adaptability and durability. Meer
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. Meer
Proven methods for building an online income stream
You don′t have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business. Meer
This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e–Business. Meer
“Become the most competitive and dynamic knowledge based economy in the world by 2010” is the major objective of the Lisbon strategy for the European Community. Meer
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