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Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer
Everything you want to know about making positive changes to your website enabling it to get 1st page listings and climb to the top of the rankings of Google, generating huge quantities of targeted traffic and revenue. Meer
For undergraduate and graduate electronic commerce courses.
Explore the many aspects of electronic commerce through a managerial perspective.
Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective. Meer
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer
Today’s Complete, Focused, Up-To-Date Guide to Analytics for Ecommerce
Ecommerce analytics is not generic analytics. Rather, it encompasses specific, powerful techniques for collecting, measuring, analyzing, visualizing, dashboarding, optimizing, personalizing, and automating data related to online sales and customers. Meer
Blockchain technologies are transformational: they can enable enterprises to reinvent processes and business models, and pursue radically disruptive use cases. Meer
Proven strategies for harnessing the power of social media to drive social change
Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. Meer
Praise for EMAIL MARKETING by the NUM8ERS
"At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer
For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality.
Wiley Pathways E–Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. Meer
Worlds of E–Commerce
Economic, Geographical and Social Dimensions
THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA
Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. Meer
This excellent book offers a discussion of e–business, e–process and e–commerce design, from the standpoint of business adaptability and durability. Meer
Expert advice on growing your professional service firm or individual practice through social media
Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Meer
Internet–based business transactions can be broken down into a series of independent steps. This workflow often involves tools from an array of fields, such as network modeling, scheduling, distributed systems, artificial intelligence, software agents, and Java. Meer
To be successful in business you must be able to attract the right clients and persuade them to buy. However, on the internet, people only see what the search engines direct them to and the competition for those top spots is fierce. Meer
"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer
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