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Ines Leining

Einweiserorientierung von Krankenhäusern

paperbackDuits9783658070823 3-9-2014

Im umkämpften Krankenhausmarkt wird die Kundenorientierung zu einem wichtigen strategischen Erfolgsfaktor. Konkret bedeutet dies, dass für Kliniken Patienten und Angehörige, Kostenträger und vor allem niedergelassene Ärzte als Zielgruppe einer marktorientierten Unternehmensführung in den Vordergrund rücken. Meer

73,89

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Christian Bode

Die Nutzung von Marktforschungsinformationen

paperbackDuits9783658070861 17-9-2014

Marktforschungsinformationen können eine zentrale Quelle für den Erwerb langfristiger Wettbewerbsvorteile darstellen; mit der effektiven Nutzung haben Unternehmen jedoch erhebliche Probleme. Meer

57,06

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Willy Schneider

McMarketing

paperbackDuits9783658070953 17-4-2015

Eine der bekanntesten Marken weltweit und Segment-Marktführer zu werden – für viele Unternehmen erstrebenswert. Aber wie? Dieses Buch erläutert am konkreten Beispiel McDonald’s, wie globale Unternehmen mit einer konsequenten, aber auch immer wieder modifizierten Marketing-Strategie zu weltweitem Erfolg kommen. Meer

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Gary M. Erickson

Dynamic Models of Advertising Competition

paperbackEngels9789401713160 3-10-2013

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. Meer

120,99

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Xinxun Wu

Development Report on China’s New Media

gebondenEngels9789811036828 16-3-2017

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. Meer

156,99

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Friedemann Köster

Multidimensional Analysis of Conversational Telephone Speech

gebondenEngels9789811052231 28-7-2017

This book presents a new diagnostic information methodology to assess the quality of conversational telephone speech. For this, a conversation is separated into three individual conversational phases (listening, speaking, and interaction), and for each phase corresponding perceptual dimensions are identified. Meer

120,99

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Social Media Marketing

gebondenEngels9789811053221 20-2-2018

This book focuses on the role of social media as the next major game-changer. Social media has emerged as the defining trend in the last decade and continues to restructure communication and interactions between individuals, communities, governments and businesses. Meer

172,48

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Gohar F. Khan

Social Media for Government

paperbackEngels9789811097454 14-7-2018

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Meer

156,99

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Atanu Adhikari

Services Marketing Issues in Emerging Economies

paperbackEngels9789811587894 25-2-2022

This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. Meer

180,99

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Mark (The T1 Agency, Canada) Harrison

What Sponsors Want: An Inspirational Guide For Event Marketers

GebondenEngels9789811219016 18-9-2020

81,53

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

GebondenEngels9789811221712 25-2-2021

81,53

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Markplus Inc: Winning The Future - Marketing And Entrepreneurship In Harmony

PaperbackEngels9789811222177 25-2-2021

37,61

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Atanu Adhikari

Strategic Marketing Issues in Emerging Markets

paperbackEngels9789811338861 30-1-2019

This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and social media, penetration and loyalty strategies and innovation, and other strategy issues in the marketing context. Meer

60,99

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H. Y. Story

The Rational Homo Psychologicus

paperbackEngels9789813295056 15-10-2020

This is a challenger book. It systematically modifies the assumptions of the homo economicus and homo sociologicus by constructing a deeper foundation of human and corporate personhood. Meer

129,61

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Ricardo Cayolla

Marketing and Smart Technologies

gebondenEngels9789811692710 15-3-2022

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. Meer

360,99

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Ricardo Cayolla

Marketing and Smart Technologies

paperbackEngels9789811692741 16-3-2023

360,99

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Water Markets for the 21st Century

paperbackEngels9789402407945 18-9-2016

This book evaluates the history, the present and the future of water markets on 5 continents, beginning with the institutional underpinnings of water markets and factors influencing transaction costs. Meer

180,99

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Ofer Mintz

The Post-Pandemic Business Playbook

gebondenEngels9789811658679 13-2-2022

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. Meer

43,86

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Ofer Mintz

The Post-Pandemic Business Playbook

paperbackEngels9789811658709 14-2-2023

43,86

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Segmentation in Social Marketing

gebondenEngels9789811018336 28-10-2016

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. Meer

168,99

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