Branded Component Strategies

Ingredient Branding in B2B Markets

Paperback Engels 2011 2012e druk 9783834919199
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

In the quest for better differentiation of their products, many firms in B2B markets have started to systematically invest in brand building. Stefan Worm analyzes how component supplier brand strength among original equipment manufacturers’ (OEMs’) customers affects component suppliers’ market performance in their relationships with these OEMs. Further, the author determines which management instruments are effective in building, sustaining, and leveraging component supplier brand strength. The analysis relies on data collected from multiple manufacturing industries.

Specificaties

ISBN13:9783834919199
Taal:Engels
Bindwijze:paperback
Aantal pagina's:224
Uitgever:Gabler Verlag
Druk:2012

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Inhoudsopgave

<p>Value Creation in Buyer-Supplier Relationships. - How Brands Create Value. - Branding in Business Markets. - SEM Data Analysis.</p>

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        Branded Component Strategies