Advances in Advertising Research (Vol. XII)

- Sales promotion posts across different social media.- I want to talk to you.- To Inform or To Persuade. – Wellness among Gen Zs in Western and Eastern Cultures during COVID-19.- Examining Affect, Relevance, and Creepiness as Underlying Mechanisms of Consumers’ Attitudes toward Synced Ads in Valenced Contexts.- Intentional Viewing of Skippable Ads on YouTube.- Effects of sponsorship disclosure on brand attitude via resistance strategies under moderation of review valence in online consumer reviews.- Consumer differences in chilling effects.- Signaling authenticity. - Brand Match vs. Mismatch and its Impact on Avoidance through Perceived Surveillance in the Context of Synced Advertising.- A conceptual framework and measurement instrument development for authentic narrative in branded entertainment.- A Peak into Individuals’ Perceptions of Surveillance.- Personality and susceptibility to (targeted and tailored) advertising for green products. - Empowered by Innovation.- A Typology of Consumer Activism. - Vulnerable Audiences’ Responses to Covid-19 Corporate Social Responsibility Advertising.- Types of humour in Spanish-speaking awarded ads.- Advertising Management.- Narrating Pain to Make You Understand.- Advertising Inauthentic Experiences Based on Attitude Functions.- Is this Endorsement Authentic? - Personality traits conveyed by hard sell and soft sell voices in France.- Does social eating equal calorie-dense and unhealthy eating? - Emotional persuasion in localized advertising.