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Conference Proceedings Trends in Business Communication 2016

Paperback Engels 2017 9783658172534
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol. 

Specificaties

ISBN13:9783658172534
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden

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Inhoudsopgave

<p>Trends in Business Communication from Different Perspectives.- Political Communication, Investor Relations, PR in sports, Communication with and for Refugees.- Successful Communication of Medium Sized Companies and More.</p>

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        Conference Proceedings Trends in Business Communication 2016