Digital Darwinism

Name: Digital Darwinism
Author: Ralf T. Kreutzer

Branding and Business Models in Jeopardy

Paperback Engels 2014 2015e druk 9783642544002

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Samenvatting

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

Specificaties

ISBN13:9783642544002

Taal:Engels

Bindwijze:paperback

Aantal pagina's:257

Uitgever:Springer Berlin Heidelberg

Druk:2015

Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing

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Inhoudsopgave

Why the Digital Revolution Is Challenging You and Why You Have to Act Now.- Digital Darwinism and the Social Revolution - Which Basic Needs of Man Represent the Fuel of the Revolution on the Part of the Customer.- Big Data and Technology - Drivers of the Information Revolution on the Part of the Company and Accelerators of the Era of Cooperation.- How the Social Revolution Is to Be Managed.- How Marketing Becomes the ROI Driver Within a Company.- Confidence - The New Currency in Marketing and Management.- Social CRM - The New Rules of the Game in Leading Customers.- Why Marketing Is Becoming a Service.- The Necessity of Change Management - Or Why Our Traditional Communication and Organizational Structures Are Becoming Obsolete.