Customer Centric Support Services in the Digital Age

<p>Chapter 1 - Customer-Centric Support Services: An Introduction to the next frontier for competitive advantage in the digital era.- Chapter 2 - Customer-Centric Support Services in the Digital Era.- Chapter 3 - Information as a Service for Consumer Decision Making.- Chapter 4 -&nbsp;The role of service design in enhancing marketing-customer service collaboration.- Chapter 5 -&nbsp;Digital strategies for aiding ease of decision-making in service.- Chapter 6 -&nbsp;Multichannel Consumer Service Integration of Recommendation Systems.- Chapter 7 - The Double-Edged Sword of Innovation for B2B Salespeople: A Conceptual Exploration of how B2B Salespeople fear Innovation.- Chapter 8 -&nbsp;Co-Creating Aftermarket Value in the Digital Era: Managing Transformative Customer Relationships Through Stakeholder Engagement.- Chapter 9 - Enhancing Upselling and Cross-selling in Business-to-Business Markets: The Critical Need to Integrate Customer Service and Sales Function.- Chapter 10 -&nbsp;Frontline Service Staff in the Digital Era: Managing a Human-Robotic Workforce.- Chapter 11 -&nbsp;. Navigating through the Digital Gates: Customer-centric Services and Wellbeing Business Environment.- Chapter 12 -&nbsp;Customer service opportunities & challenges in the post-pandemic world.</p><p></p>