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Advances in National Brand and Private Label Marketing

Ninth International Conference, 2022

Paperback Engels 2023 9783031065835
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.

Specificaties

ISBN13:9783031065835
Taal:Engels
Bindwijze:paperback
Uitgever:Springer International Publishing

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        Advances in National Brand and Private Label Marketing