Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

Paperback Engels 2015 9781349495603
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Specificaties

ISBN13:9781349495603
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US

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Inhoudsopgave

1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

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        Marketing to the 90s Generation