T. Morris,
S. Goldsworthy
PR- A Persuasive Industry?
Spin, Public Relations and the Shaping of the Modern Media
Paperback Engels 2008 9781349302208
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.
Specificaties
ISBN13:9781349302208
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
The Allure of PR The Lying Game PR: What exactly is it? Why PR Can't be a Profession Girls and Gurus PR and the Mass Media PR and Academia PR and Advertising PR in the World of Business The Shape of the Modern PR Industry Money Matters Specialist PR PR and Politics PR for Not-for-Profit Sector Internal Communications Where the PR industry is Heading
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan