,

PR- A Persuasive Industry?

Spin, Public Relations and the Shaping of the Modern Media

Paperback Engels 2008 9781349302208
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%. It spans the worlds of business, politics and culture, sport and entertainment. PR is everywhere. And yet, though it is much talked about it is little analyzed.

Specificaties

ISBN13:9781349302208
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Inhoudsopgave

The Allure of PR The Lying Game PR: What exactly is it? Why PR Can't be a Profession Girls and Gurus PR and the Mass Media PR and Academia PR and Advertising PR in the World of Business The Shape of the Modern PR Industry Money Matters Specialist PR PR and Politics PR for Not-for-Profit Sector Internal Communications Where the PR industry is Heading

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        PR- A Persuasive Industry?