<p>PART 1: FOUNDATIONS OF CONSUMER BEHAVIOR</p> <p>1. Buying, Having, and Being: An Introduction to Consumer Behavior</p> <p>2. Consumer and Social Well-Being</p> <p> </p> <p>PART 2: INTERNAL INFLUENCES ON CONSUMER BEHAVIOR</p> <p>3. Perception</p> <p>4. Learning and Memory</p> <p>5. Motivation and Affect</p> <p>6. The Self and Gender Identity</p> <p>7. Personality, Lifestyles, and Values</p> <p> </p> <p>PART 3: CHOOSING AND USING PRODUCTS </p> <p>8. Attitudes and Persuasive Communications</p> <p>9. Decision Making</p> <p>10. Buying, Using, and Disposing</p> <p> </p> <p>PART 4: CONSUMERS IN THEIR SOCIAL AND CULTURAL SETTINGS</p> <p>11. Group Influences and Social Media</p> <p>12. Income and Social Class</p> <p>13. Subcultures</p> <p>14. Culture</p> <p> </p> <p>Appendix I: Careers in Consumer Research</p> <p>Appendix II: Research Methods</p>Appendix III: Sources of Secondary Data