Major Gift Essentials – Everything You Need to Know to Secure Big Gifts
Everything You Need to Know to Secure Big Gifts
Paperback Engels 2013 9781118691601Samenvatting
Originally published by Stevenson, Inc., this practical resource presents nonprofit organizations with information on how to secure major gifts, including expert advice on how to identify and approach donors and tips, techniques, and best practices for soliciting major gifts.
Important topics covered include:
Pursuing estate gifts
Assessing donor preferences
Leveraging existing endowments
Naming opportunities
Promoting bequests
Soliciting major gifts
Strategies for first–time donors
Donor communication
Capital campaigns
Endowment agreements
Leveraging board members
Accountability
Cumulative giving
Financial assessment
Donor referrals
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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