John Kay
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John Kay
The Long and the Short of It (International edition)
This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system.
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John Kay
Foundations of Corporate Success
This book addresses the most basic business challenge - what makes a successful company? How did BMW recover from the edge of bankruptcy to become one of Europe's strongest companies?
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John Kay
The Truth About Markets
Unravels the truth about markets, from Wall Street to Switzerland, from Russia to Mumbai, examining why some nations are rich and some poor, why 'one-size-fits-all' globalization hurts developing countries and why markets can work - but only in a humane social and cultural context.
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