Media Convergence Handbook - Vol. 1 & 2

Name: Media Convergence Handbook - Vol. 1 & 2
Author: Artur Lugmayr

Gebonden Engels 2015 9783662482926

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180,99

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Samenvatting

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.

Specificaties

ISBN13:9783662482926

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:900

Uitgever:Springer Berlin Heidelberg

Hoofdrubriek:Reclame en verkoop, Economie

Serie:Media Business and Innovation

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Inhoudsopgave

Volume 1: Media Convergence - Some Introductory Perspectives.- Convergence Challenges in Journalism and Publishing.- Convergence and Broadcast Media.- Social Media Aspects of Convergence.- Volume 2: Impact of Convergence on Media Organizations and Markets.- Media Production and Convergence.- Media User Interfaces, Experiences and Perspectives.- Convergence and Media Business Outlook.