Courting the Wealthy, 2nd Edition

Originally published by Stevenson, Inc., this practical resource features dozens of cultivation examples and strategies used by various charities and nonprofit organizations to increase major gifts. In addition to useful relationship–building techniques, tips, and procedures, it also includes helpful examples of forms, letters, management reports, and other documents.

Important topics covered include:

From cultivation to realized gifts
Researching major gifts
Factors donors want to know
Grow your investor pool
Focused fundraising plans
Community engagement
Finding pockets of wealth
Upper–level membership perks
Membership structures
Board member engagement
Advisory committees
Donor communication
Leveraging existing endowments
Donor walls
Donor recognition
Leveraging board members
Stewardship techniques
Corporate and business relationships

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.