Content Marketing for Dummies

Introduction.

Part 1: Getting Started with a Content Marketing Plan.
1: Defining the Content Marketing Opportunity.
2: Creating a Content Marketing Strategy.
3: Taking the First Steps to Executing Your Content Marketing Plan.

Part 2: Marketing with Long-Form Content.
4: Introducing the Tools of Written Long-Form Content Marketing.
5: Using Video, Audio, Online Events, and E-Mail for Long-Form Content Marketing.
6: Writing in Long Form for the Web.
7: Taking Long-Form Web Content to the Next Level.

Part 3: Marketing with Short-Form Content.
8: Introducing the Tools of Short-Form Content Marketing.
9: Using Twitter and Creative Ideas for Short-Form Content Marketing.
10: Writing in Short Form for the Web.
11: Discovering Ways to Improve Short-Form Content Marketing.

Part 4: Engaging in Online Conversations to Share Content.
12: Defining Conversational Content Marketing.
13: Introducing the Tools of Conversational Web Writing.
14: Getting the Most out of Online Conversations.

Part 5: Achieving Long-Term Success.
15: Integrating Your Content Marketing Efforts.
16: Analyzing Results and Fine-Tuning Your Strategy.
17: Building a Content Marketing Team.

Part 6: The Part of Tens.
18: Ten Free Tools to Get Started with Content Marketing.
19: Ten Sites to Publish Your Content for Free.
20: Ten Resources for Content Marketing Help.

Part 7: Appendixes.
Appendix A: Sample Content Marketing Quick Start Plans.
Appendix B: Glossary.

Index.