Billion Dollar Green

Foreword
Preface

Introduction It's A Green, Green, Green, Green World
What is Driving the Green Wave?
An Oily Proposition
We Want Our NRG!
A Cleaner Future
Green is Getting Cost Competitive
Mo' Money, Mo' Growth
The Greening of the Consumer
Building a Green Portfolio
Environment Protection Becomes Big $$
The Goal of this Book

Chapter 1 Catalyzing Into Green
Why, And Why Now?
Rising Global Energy Demand
The Chindia Syndrome
Where Does That Energy Come From?
Energy Security: The New Cold War
Carbon Concerns

Chapter 2 Mandating Growth
Creating Greener Pastures
Green Public Policy
Mo' Money, Mo' Growth
The Green Capital Boom
The VC View
Making Real Money

Chapter 3 Waving The Green Flag
Clean Transportation
Driving Along in My Automobile
A Green Way Forward
The Hybrid Theory
Plug-In and Fire Up the Engine
EV All the Way
How Do We Make Money?
The Bleeding Edge
Words of Caution

Chapter 4 I Wanna Soak Up The Sun!
Harnessing The Profit Power Of Solar
Sand & Sun, Not Just a Vacation Mantra
Costs and Incentives: Creating Sunny Choices
Let the Sunshine In
The Changewave Thesis
Solar Superstars
A Solar Epilogue

Chapter 5 Water, Water, Everywhere, Nor Any Drop To Drink
Sympathizing With The Ancient Mariner
You're Going to Drive Me To Drinking
If You Build It, They Will Drink
A Tall Drink of Green Water
The Alliance Dips its Toe into The Water
Splashing Around in the Water Investment Pool
Toweling Off on to the Power Grid

Chapter 6 Avoiding 'Grid' Lock
The Powers That Be Are Going Smart
A Vision for the Modern Grid
7 Valuable Virtues of the Modern Grid
Meters for the New Millennium
The Smart Meter Players
Adopting the Information Solution

Chapter 7 Eco-Efficient IT
The Nerds Are Turning Green
What Is Virtualization?
SAVING KILOWATTS EQUALS SAVING MONEY
Virtually the Best
Eco-Efficient IT is the Future

Chapter 8 Green Plastics
Cleaning Up Society's Legacy
The Rise of Green Plastics
The Why & The Who of Green Plastics?
A Question of Cost and Market Adoption
Just a Drop in the Bio Bucket

Chapter 9 Fill 'Er Up With Biofuels
Growing Our Own Octane
Ethanol: The Good, The Bad and the Ugly
Cellulosic Ethanol
Blame it on Rio
Mandates, Tax Credits and Tariffs
Investing in Team Ethanol
Bye Bye Biologics

Chapter 10 Fuel Cells & Advanced Batteries
The Rise of Pink Bunny Power
Fuel Cells: Hydrogen Anyone?
Fuel Cell Types and Applications
Big Costs, Big Benefits
Powering Your Portfolio with Fuel Cells
Advanced Batteries

Chapter 11 Wind Power
Harnessing Nature's Breath
Blowin' Up the Energy Charts
The Good and the Bad of Blowin' in the Wind
Turbines at a Glance
The Breezy Dynamics of Growth
Subsidies and Supply Shortages
Investing in Windy Conditions
Blowing on to Chapter 12

Chapter 12 The New, Old Green Tech
Cleaning Up Coals Act
The Coal, Hard Facts
Movin' On Up From Low Grade to High Grade
Scrubbing Coals Image
The Great Carbon Round Up
A Deeper Shade of Green

Chapter 13 Living La Vida Verde
Green Buildings, Lighting, Natural Foods and Lifestyles
The Green We Inhabit
By the Dawn's Early Green Light
Led Lighting Leads the Way
Green Movement Market Opportunities
Toward the End of a Green Journey

Chapter 14 Building A Green Portfolio
A Green Call To Arms
CAUTION: Green Portfolio Construction Ahead
The World is Not Flat - It's Voracious