Competitive Identity : The New Brand Management for Nations, Cities and Regions

Name: Competitive Identity : The New Brand Management for Nations, Cities and Regions
Author: Simon Anholt

Gebonden Engels 2006 1e druk 9780230500280

Verwachte levertijd ongeveer 9 werkdagen

80,29

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Samenvatting

Ever since Simon Anholt coined the phrase "Nation Branding" a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places.

For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their 'competitive identity'.